Networking

This has been a week of extensive breakfast networking. Most days I haven't had to eat again until at least the next networking breakfast. I have met several interesting people and one day I also gave my talk on Analysis Frameworks and why you might want one. Two sessions were with 4networking and one was with Alton for Business. The 4Networking sessions have a semi-formal structure that includes a short presentation, everybody giving a 40 second overview of their business. I would say this is the "elevator pitch" but I truly despise that term. Followed by three, 10 minute, 1 to 1 sessions with people you might be able to connect with.

This week I met, among others, a telephony expert who set up virtual networks, an accountant who worked with SME's to develop strategies and someone who reviewed websites for usability and brand consistency. A good networking session is a fine balance. They have to be a little structured so that you can get to talk to a number of people. If they are too open it's very easy to fall into the trap of sticking with the few people you know and not getting much out of it. Slightly structured sessions are good, as they encourage everyone to mix without the ruthless working the room ethic that can make you feel as if you have been processed. The key to successful networking is all about expectations. If you imagine that you'll meet the procurement director of any FTSE 100 company most sessions will be a disappointment. It's better to focus on being likeable, and demonstrating your skills. That way fellow networkers will give you referrals, which is the next best thing to a hot-lead. Networking isn't easy, it needs focus and it needs just a little preparation. If you would like to have a discussion about how best to use networking sessions and which ones are the best targets for your business, give me a call. Even if I can't help you directly, I can refer you; and that is networking in practice.